We were both pretty surprised at our February results in the booth: it was a short month with only 28 days and it turned out to be our best-ever month, with gross sales at 3-1/2 times our rent!
We are beyond thrilled with this result. We even surpassed last December’s sales!
We both feel that the switch to furniture has been the key. We seem to have found a nice little niche selling project pieces to the painters and restylers out there, and we do manage to get some “steals” at great prices so we can make some great bargain deals.
We also know our mall managers do a lot of outreach on social media, and in February they promoted the opening of a “general store” featuring Iowa gifts within the mall. All of this plus the unseasonably mild weather all month long brought in the shoppers, along with our own efforts to drive traffic to our booth via social media and other tools.
We’re now in the process of putting in items for Spring, so that means garden junk, a fresh batch of vintage architectural salvage, and light/bright colored smalls. We’re also removing a bunch of smalls that have been there awhile.
And with our February paycheck, we’ll of course be heading out on a picking spree for more great vintage furniture!